It was with pleasure that Heatley Gilmore accepted wins at the Queensland Country Press Association awards last month.
“We had such big shoes to fill. For three years running now, The Hinterland Times has won the Best Newspaper in Queensland. We were hoping to return from Brisbane with some gongs.”
And they did. The Hinterland Times took out Technical Excellence – circulation 5000 and up to 20 000 and the Gilmore’s other publication, the Rainbow Beach Cooloola Coast Community News took out first place for “Most Improved Newspaper”.
Business Director, Heatley with his background in marketing was chuffed, “We also achieved second and third positions for some of our advertising campaigns, which was thrilling considering we were up against some of Queensland’s largest regional publications.”
When told there were many more entries than previous years and we were just a whisker off winning first place for advertising campaigns in the state, I was really happy.”
The award is for a series of three or more advertisements, judging criteria included relevance to target market, strength of campaign theme, visual appeal, clear continuous sales message reinforcement of offer, originality and creativity.
“Our little monthly papers went head-to-head with bi-weekly and weekly newspapers, run by major national newspaper companies. It is hard to describe the scale of the win, considering the competition and all their resources.”
Judges commented on the visual appeal and creativity of the advertising. Heatley has drawn on his years in advertising departments to help local business get their advertisements right.
The wins were a reflection on their wonderful team, graphic designers and writers plus the support received from the community.
“Michelle and I devote a huge amount of time, effort and care in supplying a good read for the community and excellent value for our advertisers. Every month, we receive lovely comments about the paper, like it ‘just gets better and better’, feedback from profiled locals, community groups with huge funds raised and full houses for productions. It is wonderful to know that HT plays a role in it.”
It has now been a year since Heatley and Michelle became the proud owners of the successful Hinterland Times. Next year the Gilmores plan to enter the Hinterland Times into more categories, now they know what the awards are all about!
Heatley emphasises, “We know we still have the best paper in Queensland, and we send a big thank you to our readers, contributors and advertisers as well as our brilliant team for making this possible.”
Jack, Heatley and Kate Gilmore, were delighted with their stash of prizes from the Queensland Country Press Association Awards (editor Michelle was overseas) Image courtesy Les and Adele Jasper