MALENY-BASED Fig Creative specialises in online strategy and brand management for businesses. This group of marketers, web designers and IT specialists has now created a suite of training programs to further help their clients get maximum leverage from the Internet.
Fig’s head of marketing is Jennifer Perri and she told the Hinterland Times what her clients will gain from the new training workshops.
“What we’re finding is that businesses want their website to be at the top in Google when people search for their products and services.
What we’ve set up is a series of workshops where our clients and their staff can get an insight into the world of doing business online.
Social media is an area that I don’t think many businesses have embraced yet because they don’t understand it. Things like Twitter, Facebook and blogging can all be automated but people don’t know that can happen.
Many people have great industry specific information but they don’t know how to get that onto their websites and how to get it out into the marketplace.
So we’re looking at building people’s understanding over time of what can be done and then giving them the skills to be able to do it themselves.
Our workshops are designed for business owners, and include a free introductory session. This is then followed by an advanced session including hands-on training.
We have a range of online products for businesses of all sizes, from a simple online business card style website, to many more advanced options, including websites you can update yourself and shopping cart websites.”
The next workshop on March 16 is on email marketing, followed in April by social media networking.
To make a booking for Fig’s workshops, or for more information, visit www.figcreative.com.au or phone 0400 771 143.