SCENIC DRIVES of Australia the best of the Sunshine Coast Hinterland DVD and book has been produced by a small team of local professionals to capture the tourist driver’s imagination.
The online presence and DVD video shows visitors the Hinterland’s beautiful countryside, amazing destinations and country hospitality.
This unique project was initiated by local tourism cinematographer, Mike Middleton who says, “there are four regional drive areas featured and 100 Hinterland businesses who have had the faith and patience to be part of this totally entrepreneural production which showcases the entire Hinterland region, from Glass House Mountains (Drive 1), Blackall Range (Drive 2), Mary Valley (Drive 3) and Yandina-Eumundi (Drive 4) as one unified but very diverse destination.”
The presentation has been designed to help discerning visitors find the very best B&Bs, art galleries, retail outlets, cafes, restaurants, pubs and outdoor activities that even some locals don’t know about.
Mike says it is a first for the region to be promoted as one package and is a totally new vertically integrated strategy for the entire Sunshine Coast Hinterland’s benefit.
The DVD at $19.95 also includes a four colour 112 page Traveller’s Companion with maps and contacts that all fits neatly into the glovebox for easy reference.
Filmed by Mike Middleton, over 12 months, he estimates the budget at more than one million dollars.
“This package can be used by all tourism organisations,” says Mike. “Also we are currently talking with TV stations and have been approached by hotel chains to place hundreds of these DVDs in the rooms as a benefit to their visitors.”
Scenic D
rives of Australia has independently produced this package without any government assistance or any help from the tourism groups. Mike Middleton hopes the package will lead the recovery of the Hinterland tourism industry.
Go on line to view the Scenic Drives of Australia DVD and purchase copies of this highly attractive tourism promotional tool: http://www.scenicdrivesofaustralia.com.au/
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