Web Versus Print Media
Some real estate agencies are actively promoting Internet listing of property for sale as all that’s necessary to effect a sale.
If only it was that simple!
The internet is an amazing tool and used by most buyers for important market research such as price comparisons, further property details, trends and location via Google earth etc.
The agency and agent’s credentials and experience are of paramount importance and that, combined with the internet will almost certainly effect a sale, but not necessarily in the shortest possible time.
The print media, aside from being able to generate a WOW factor to your property, is also sought out by the more aggressive “in the market to buy now” buyers, who hunt out the real estate sections to locate immediately what’s available in their area of interest. These buyers will then often go to the internet to confirm more detailed information.
Comparisons then between the web and print media can be confusing as buyers may say they have been looking at a property on the web when first seeing the property in the print media.
Ultimately the best way to sell a property in the shortest possible time is to choose an agent/agency that you are comfortable with, that has a proven track record, and get involved in a print media marketing campaign combined with quality internet presentation.
To prove a point, the last significant property sold very recently through this office (over a million dollar sale) had a ratio of eight inquiries to one in favor of print media. We’ve found the inquiry ratio internet to print media normally to be around 50/50.
So, use the web for sure but don’t forget print media exposure for marketing your property.
Montville Real Estate 200 Main St, Montville Phone
PH: 5478 5478
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